Affiliate Marketing: The 5 Step Formula To Crush It No Matter What You’re Promoting
Have you ever wondered why you always tend to see the same individuals at the top of the leaderboards, no matter what they decide to promote?
Why certain individuals can be top earners in 3 different opportunities, while most struggle.
Is it that they have more traffic? A bigger list? Better communication and sales skills?
But it’s also because they focus on the correct things, and do certain things that you’re not.
Here’s the 5 step formula that I’ve personally used to get on, and stay on the Elite Marketing Pro leaderboards, and now create 1 10k/Month steam of income and 2 separate $2,500-$5k/Month income streams. See below for proof.
Disclaimer: A large portion of profits goes back into the business for advertising. It’s not all walk away income.
So… Here we go…
1. Focus On Quality Of Traffic Over Quantity Of Traffic
This is a lesson that I had to learn the hard way. In the early days of my Marketing, I was all about trying to get as much traffic as humanly possible for as little as humanly possible… and I did.
The problem: None of it converted. 🙂
You have to make sure that the traffic you drive to your offers is targeted and is made up of individuals who will be likely to buy what you have to offer.
That means people who have already shown interest in products/services that are similar to whatever it is your offering, have ideally already purchased something similar to what you have to offer, and are ideally from the top tier countries.
In my personal experience, the most responsive leads come from: Australia, Canada, Ireland, The United Kingdom, The United States, and New Zealand.
When you target people from those countries, and target people who have showed interest in products and services similar to yours, your front end conversions will be much higher, which equates to more people seeing and taking your backend offers.
Expect to pay anywhere from .70 to 1.50 per click for quality traffic depending on what mediums you’re using.
2. Use A Bridge Page In Your Funnel That Brands You And Puts You In-between The Offer And Traffic
A bridge page is simply a page that comes directly after someone opts-in to your capture page, and before the actual offer.
It’s primary duties are to introduce yourself, and presell your offer, and if you have any social proof, position yourself as the expert.
I’m not going to get into exactly how to create bridge pages in too much depth in this post, as that would be an entire post in of itself, but you can checkout the bridge page I use in my funnel right here:
I’ve split tested results with using a bridge page and without using a bridge page, and here’s what generally happens:
Firstly, there is a definite bump in your funnel abandonment, meaning fewer people in total get to your sales page, for me, generally about 25% of people exit out of my funnel before reaching the sales page when I use the bridge page above…
The people who do get to the sales page ARE MUCH MORE RESPONSIVE.
When I DON’T use a bridge page, on average, I get about a 1% conversion rate from lead to sale, meaning that 1% of people who hit the sale page buy. Then in my e-mail followup, I generally only get about a 25% open rate on my first e-mail, and it drops off quickly after that.
When I DO use a bridge page, I usually get about a 1.5% conversion rate, meaning that out of 100 people, 1.5 end up buying… AND… THEY BUY ALOT MORE… which is where the real magic happens.
With one of the offers I promote, I’ve seen as much of a 33% increase in up-sell purchases from using a bridge page…
Meaning that without the bridge page, only about 33% of people were purchasing the immediate up-sell after the first purchase, and WITH the bridge page, that immediately bumped up to 66%.
The up-sell was a $49 offer from a $7 trial front end.
So… while a bridge page like the one I’m using above DOES increase friction in your buying process, resulting in fewer people seeing your sales page… It also considerably increases responsiveness in those individuals who actually DO get to your sales page, which in turn ends up creating overall more sales on the front end, and backend.
Use a bridge page.
3. Create A USP/Bonus Offer That People Can Only Get From You When They Decide To Buy/Join
When your promoting an opportunity or selling an affiliate product, you have to realize that 10,000 other people are also promoting the exact same offer… and it’s up to you to give your prospects a reason to buy from you instead of your competition.
If you don’t… there’s no reason they shouldn’t go find someone who IS offering a bonus, and buy from them. Actually… They’d be smart too.
It’s 2015, and Internet Marketing has evolved. Most people are smart enough to know that if you’re promoting an opportunity, others are as well, and if you’re not offering a bonus, someone else probably is.
The REALLY good news: Most affiliates are too lazy to create a bonus offer… So if you’re the one who does, you can be the person who ethically steals everyone else’s sales.
Create a USP/Bonus Offer.
4. Have An Immaculate E-mail Followup Series In Place.
Most people need to see an offer 7 times before they ever decide to buy. It’s your job in your e-mail followup to get people back to your offer those 7 times in order to get them to buy.
In your followup, list all of the benefits that your opportunity/product offers, how it will work for the end user, game plans that they’ll be able to use as a member for promotion, why your offer is better than all the other noise, and include a TON of social proof. If you don’t have any social proof yourself, use testimonials and case studies from the leaders in your opportunity and showcase them for your prospects to see. Then as soon as you start seeing results yourself, share, share, share, share.
My personal followup series is 30 days long, and an e-mail a day for the first 2 weeks, then an e-mail every other day for the second 2 weeks. Some people recommend using even more aggressive and long followup series. In general, the more times you can get people back to your offer, the more of a chance you’ll have that they buy.
5. Provide Value To Warm Up Your Leads Who Don’t Buy Immediately To Set Yourself Up For Future Sales.
No matter how good your offer, bridge page, and traffic sources are, you’ll usually never see over 3% front-end conversion rates…
Meaning that 97% of everyone who comes through your funnel won’t buy on the first point of contact. People don’t know who you are, don’t trust you, and aren’t necessarily just going to buy from you right out of the gate.
Provide value in the form of blog posts, youtube videos, podcast episodes and e-mails in order to warm your leads that haven’t purchased up, and to build a relationship with them.
Once you have a relationship and responsiveness built with your leads who didn’t buy from you on the first point of contact, they’ll be much more likely to buy from you down the road when you offer something else, or just offer them the same product/service again.
The 5 steps in todays blog post are all about two things:
1. Creating as many front end buyers on the first point of contact who buy as much as humanly possible…
2. Setting yourself up for future sales and sustainability.
Add each of the 5 things above into your marketing, AND STAY CONSISTENT, and it’s just a matter of time until you’re on the leaderboards too.
To Our Mutual Success,
P.S. If You’re Struggling To Generate Leads And Sales For Your Online Business, Be Sure To Grab A Copy Of My Free Report, The 5 Pillars Of Profitable, Business Building Traffic, Where I Show You Exactly How I Generate Laser Targeted, Pre-Qualified Traffic That Turns Into 75-100 Leads Each And Every Single Day For My Business, And Exactly How You Can Too!
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