Q & A: “Why Do You Write Such Long E-mails, And Does It Hurt Click Thru Rates?”

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Q & A: “Why Do You Write Such Long E-mails, And Does It Hurt Click Thru Rates?”


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Q & A: “Why Do You Write Such Long E-mails, And Does It Hurt Click Thru Rates?”

 

After changing up the way I communicate with my audience about 2 months ago, people are starting to notice. Jim Torrenson asked, “Why Have You Started Writing Such Long E-mails, And Does It Hurt Click Thru Rates?”

Great question Jim.

It comes down to two things:

  1. Always communicating with the largest percentage of your audience possible
  2. Filtering out the tire kickers

1. In sending the majority of my written content out to my list in e-mail format vs. blog posts, I’ll reach a higher percentage of people. If I were to put it on the blog, I’d then only be reaching the people who opened the e-mail, read, clicked the link, and then read the content on the blog. By just sending in e-mail format, people only need to open the e-mail to consume it’s content.

2. By writing longer, value based e-mails, and then putting the links at least 1/2 way down the page, or further, I filter out the people who aren’t serious. If someone isn’t willing to take 20 minutes to read an entertaining or informative e-mail, they’re probably not the type of person I want to work with. By keeping the links at the bottom of each e-mail, and by keeping my e-mails packed with value and entertaining stories, the probability of me attracting people who want to work with me, and who are serious, vs. someone who is just a tire kicker, goes up.

So… remember to communicate with the largest percentage of your audience possible, and to filter out the tire kickers so you can spend your time on the 20% of people who will bring you 80% of the results!

 

Did you get value out of today’s post, “Q & A: “Why Do You Write Such Long E-mails, And Does It Hurt Click Thru Rates?””? If so, don’t forget to hit the Facebook and Google + share buttons, and leave me a quick comment letting me know what your biggest takeaway was!

To Your Success,

Misha Wilson

Me and Michelle

P.S. Ready To Kick Rejection To The Curb And Explode Your Online Or Traditional Network Marketing Business? Discover The 5 Lies You’ve Been Told About Network Marketing That Are Keeping You Stuck And Struggling… PLUS How To Break Free And Create A Never Ending Stream Of Red-Hot Prospects Ready To Join Your Business TODAY. Click Here To Find Out How RIGHT NOW!

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Misha

Misha Wilson is known as the youngest and fastest growing traffic and conversion expert on the Internet. He's known for his ability to bring hoards of cold traffic to any website he wants, and then convert that traffic into high ticket buyers and a group of loyal fan customers. If you're struggling to either get traffic to your website or convert your traffic into big sales, Misha is your guy.
About The Author

Misha

Misha Wilson is known as the youngest and fastest growing traffic and conversion expert on the Internet. He's known for his ability to bring hoards of cold traffic to any website he wants, and then convert that traffic into high ticket buyers and a group of loyal fan customers. If you're struggling to either get traffic to your website or convert your traffic into big sales, Misha is your guy.

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