Sales Process: A Lesson Learned From A Giant…

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Sales Process: A Lesson Learned From A Giant…

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Sales Process

Sales Process: A Lesson Learned From A Giant…

Yesterday afternoon I did a Costco run to re-up on some of the essentials.

Nothing too extravagant, just some oats, eggs, fruits, and maybe a few microwavables for when I’m in a pinch. 

As I browsed for my 4 or 5 things that I really needed, I started trying some of the fr.ee samples they were offering on what seemed like EVERY ISLE.

Or in other words… I WAS IN TROUBLE.

About an hour later and 35 samples down the hatchet, and I was outta there with a full shopping cart and $239 less in my pocket.

On what was supposed to be a “quick trip” that would have costed me around $75, I managed to blow through more than 3x what I had expected to spend, and waste about an hour and a half of my afternoon.  

Now this got my Marketing brain thinking, and more specifically got me thinking about e-mail marketing, and the age old question, “how often should I e-mail my list?”.

Here’s the dealio:

Most people are afraid to e-mail their lists too often because they believe it will either cause too many unsubscribes, or just plain kill responsiveness.

Now, it’s a valid worry to have because we all know that people don’t really enjoy being sold too…

BUT let’s take a look at the Costco example again, and reverse engineer exactly how they managed to sell me more than 3x more than what I expected to buy.

Now because you’re reading this I know you’re one of the sharper tools in the shed, and probably already know how they did it, but in case you’re confused… let’s break it down:

  1. They got me in the door with unmatchable prices
  2. They gave me free samples of all the goodies they knew to be irresistible (they gave me f.ree value)
  3. Then they let me make the decision to buy without any hard-sell or high pressure close

As a result of this sales process, I spent 3x what I had expected to, yet still felt as if I had gotten a deal and had come away on top.

This my friends is how your e-mail marketing campaigns should be geared…

  1. Give value upfront
  2. Give your prospects an opportunity to buy based on their own merit

You’re on my list and receive my e-mails on a daily basis, so I’m sure you already know that I put links to the IPAS2 system and my “Unmatchable Guaranteed” bonus in almost everyone of my e-mails.

Having said that, I usually get about 5-10 unsubscribes per e-mail that goes out to my list of now over 15,000 people.

And with almost every e-mail, I generate new customers for my business, while continuing to build the relationship with my list.

As long as I continue to provide value, I can sell the IPAS2 system (or anything else I may want to promote) in every e-mail while simultaneously building my relationship with my e-mail list.

Remember, the relationship you have with your e-mail list is the single most value asset you have in your business… But without sales, there will be no business.

This realization should lead you to the conclusion that the survival of your business comes down to one thing… SALES.

And how you produce sales on a daily basis is to…

  1. Provide Value Upfront Daily Within Each Of Your E-mails
  2. Sell Your Products and Services Within Each Of Your Value Driven E-mails.

It’s the exact formula I use to sell the IPAS2 system, tools, or reports that I feel may help you… and if you implement it in your business starting today, you’ll be astounded by the results (sales wise) and relationship you begin to build with your list.

Did you get value out of todays post, “Sales Process: A Lesson Learned From A Giant…”? If so, don’t forget to hit the facebook share and google + like buttons, and leave me a quick comment letting me know what your biggest takeaway was!

To Our Mutual Success,

Misha Wilson

Me and Michelle

P.S. Ready To Kick Rejection To The Curb And Explode Your Online Or Traditional Network Marketing Business? Discover The 5 Lies You’ve Been Told About Network Marketing That Are Keeping You Stuck And Struggling… PLUS How To Break Free And Create A Never Ending Stream Of Red-Hot Prospects Ready To Join Your Business TODAY. Click Here To Find Out How RIGHT NOW!

P.P.S

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Misha

Misha Wilson is known as the youngest and fastest growing traffic and conversion expert on the Internet. He's known for his ability to bring hoards of cold traffic to any website he wants, and then convert that traffic into high ticket buyers and a group of loyal fan customers. If you're struggling to either get traffic to your website or convert your traffic into big sales, Misha is your guy.
About The Author

Misha

Misha Wilson is known as the youngest and fastest growing traffic and conversion expert on the Internet. He's known for his ability to bring hoards of cold traffic to any website he wants, and then convert that traffic into high ticket buyers and a group of loyal fan customers. If you're struggling to either get traffic to your website or convert your traffic into big sales, Misha is your guy.

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