Creating Polarization For Extreme Profits…
Those of you who have been following my marketing for any period of time know how I always talk about the importance of “Character” in your Marketing.
About how I talk about it as almost an “x” factor, and how I consistently talk about what it can do for your profits.
From watching and reading those posts, you also probably know that creating polarization is one of the keys in developing a character in your Marketing, and something that can have extreme effects if done correctly.
Having said that, this morning I got a question from a reader on my list in regards to creating polarization. She wasn’t quite sure what it was, and didn’t really understand how to create it, OR why and how it would have an impact on her bottomline.
So… I decided to cut a quick video to address the topic of, “Creating Polarization For Extreme Profits”.
In it I break down exactly what polarization is, exactly how you can engineer it in your marketing, and the extreme effects it can have on your business if used correctly.
Check it out here now…
…And if you get value out of today’s post, don’t forget to leave me a quick comment letting me know what your biggest takeaway was… and please share on social media.
To the top,
Misha Wilson
4 Comments
Karen Richardson
April 26, 2016Awesome post – something I have been working towards! Just joined SAN – and I’m blown away by the value! Looking forward to going pro today!!
Misha
April 26, 2016Awesome! Welcome to the team Karen! 🙂
Pete Castellano
April 29, 2016Perfect message! When you reveal who you are and your values you will attract those you want to do business with, your tribe.
Im tired of those marketers who are careful not to offend anyone for fear of not appealing to the lowest common denominator broadest base of customers – in fact i don’t trust a person like that. Washington and ”marketing guru land” are full of people like that and most are just capitalizing off of peoples ignorance.
Steve jobs said that for him ”marketing is about values” and his marketing appealed to those that saw themselves as ”outside the box renegade thinkers.” When he was asked to come back to Apple, he realized their advertising had been focused on the wrong thing – he saw that people don’t care about megabytes and ram and blah blah blah technical stuff when they compare you to the competition in your advertising, they want to know what you stand for – by following this path, he did pretty well for himself.
Misha
April 30, 2016Exactly man. It’s about both being yourself, and knowing who you want to attract simultaneously. Be yourself with your language and all that good stuff… don’t worry about offending people every now and then… but also know the type of person you don’t want to work with – freebie seekers, refunders, pain in the ass customers, ect… and specifically engineer your marketing to call out and scorn that behaviour. I actually think its more powerful to scorn people you don’t like to in turn attract people you do, then vice versa. ex: “damn democrats always trying to take my money and raise my taxes” – that’ll attract republicans. “Damn republicans, always trying to cut taxes for the rich and leave the little guy at the bottom”. That’ll attract democrats. It’s about being specific in what you say to your market to attract who you want to work with. 🙂
Leave A Response