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Direct Response Marketing vs. Branding…
Direct Response Marketing vs. Branding…
In the infancy phase of your business, there’s ONE thing that you need to be focusing on that will allow you to attain leverage and scale your business…
Cashflow.
With it, you can easily scale… Without it, your business will die VERY QUICKLY.
Focusing all of your energy on Direct Response forms of Marketing in the infancy of your business will allow you to scale and grow as quickly as humanly possible, and give you the greatest chances of success humanly possible.
Did you get value out of todays video “Direct Response Marketing vs. Branding…”? If so, don’t forget to hit the facebook share and google + share buttons directly above or below this post, and leave me a quick comment letting me know what your biggest takeaway was!
To Our Mutual Success,
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2 Comments
Michael Shaver
December 22, 2014Hello Misha,It seems to me that those who try to control all aspects of the business simply have a lack of faith or trust in a system thats been provided.The art of cooperation and support is often a far fetched concept in todays watch your ass world.
Misha
December 22, 2014Hey Michael…
I think its two fold. Your absolutely right that there aren’t many people who have the ability to “trust the process” or have faith in a system that has been proved to work… But there are also those individuals who are just looking to do everything in their power to create a result, but unknowingly hold themselves back by spreading themselves too thin. In the infancy phase of your business, if any given activity isn’t producing pretty much immediate cash-flow, its probably superfluous.
The one big exception to this law in my mind is blogging. You want to be making value based, problem solving blog posts and then sending your new e-mail list subscribers to check them out from day one. But again, the primary purpose of doing so is to build a stronger relationship with your list, which in turn will produce more cashflow… So it kinda circles back around. Building your “goodwill bank account” from day one is key though.
Misha
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