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Solo Ads: Why People Hate On Solo Ads, And Why I Like Them…
Solo Ads: Why People Hate On Solo Ads, And Why I Like Them…
Previous Solo Ad trainings:
1. The Vendor Selection Process
2. How To Write Profitable Solo Ad Swipe Copy
People tend to hate on Solo Ads for two reasons. 1. They aren’t targeted enough 2. Their a version of “Interruption Marketing or Interruption Traffic”.
Both are valid points.
Search traffic will be more responsive than any form of interruption based traffic, and you can target to a greater extent with Facebook that you can using Solo Ads.
Here’s the deal though…
Solo Ads clicks are often 1/2 of the price of clicks that come from either the Search Engines or Facebook, meaning that even if you’re lead to sale conversions are only 1/2 as good, the overall ROI will be the same.
In my experience though, I’ve gotten 3/4 of the amount of sales as I would from Facebook traffic (note: I have only done limited amounts of advertising on Facebook), while paying only 1/2 the price, meaning that my overall ROI is actually greater with Solo Ads.
Besides the fact that Solo Ads are a cheap medium of traffic, they are also EXTREMELY SIMPLE, and you can be generating traffic with them in 24 hours or less.
All you need is swipe copy, sufficient tracking in place, and a quality vendor, and you’re good to go.
There’s no need for fancy images, complicated advertising platforms, or crazy amounts of ad optimization.
Find quality vendors, write good solo ad copy, have tracking in place, and you’ll have leads in a matter of days.
Did you get value out of today’s post, “Solo Ads: Why People Hate On Solo Ads, And Why I Like Them… “? If so, don’t forget to leave me a quick comment and to hit the facebook and google + share buttons!
To Our Mutual Success,
Misha Wilson
P.S. If you want to checkout to offer that’s converting best with Solo Ads right now, click right here.
3 Comments
Dean A. Mohling
February 26, 2015Misha has pretty well convinced me regarding the responsiveness and the ROI factor, through using Solo Ads, as a medium for beginning your IM business, all the while trying to keep costs down and returns profitable. Thanks Misha.
Misha
February 26, 2015Dean its not that Solo Ads are MORE PROFITABLE or MORE RESPONSIVE… Their actually a little bit less responsive if anything, but the fact that there cheaper means the ROI is the same.
Why I prefer them is because they are so much more simple, which saves me time, which is always something to take into account.
Hope this clarifies.
Misha
Harshwardhan
August 13, 2019Agree, Misha. Solo ads as a traffic source is decent but you will have to make it work for you. Like you mentioned it’s also cheaper which makes up for the ROI. Having a clean capture page (with little text and a plain white background), a decent bridge page, and a strong 21 day followup sequence is pretty much all one needs to have a successful campaign with solos.
I like segmenting my leads too and get rid of non-openers every 14 days. It helps with my lists’ engagement rate. No one would want to pay their autoresponder company for dead subscribers!
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