We all know that building our e-mail list is the single most important thing to focus on in our Online Business. However, when you’re first getting started, you tend to have a few false beliefs (I know from personal experience) about the process of building and maintaining an e-mail list that can set you up for dissapointment down the road.
Today I’m going to share with you the 3 mindset shifts I’ve had as I’ve matured as a Marketer, that I wish I would’ve grasped from the very beginning. Lets get right to it!
- The false expectation regarding the universally taught idea that a lead is worth an average of $1 per month to your business. Now, while this can MOST DEFINITELY become your reality, and while many Strategic Marketers even get to the $2-3 per lead per month mark in their business’s, there are many more pieces of the puzzle that MUST be in place in order to get to the $1 per lead per month mark. In order to get to that $1 per lead per month mark, you must have a well built sales funnel with both lower ticket front end offers, continuity offers, and higher ticket backend offers where you’ll be able to boost your revenues and profits through increased profit margins. You’ll also have to refine your e-mail marketing strategy and general skills, build a rock solid relationship with your list, and build a position of authority with your list in order to get your average revenues per lead boosted. If you’re just starting out online, and don’t have a deep sales funnel or position of authority, expect to earn about 40 cents per lead per month until you develop and perfect your Marketing strategies.
- The mindset that your list is a “static” thing, and having a goal to grow your e-mail list to a certain specified number, which will in turn result in XYZ revenue. Do yourself a favor and avoid expecting anything in your business that isn’t backed up by real results that YOU’VE PREVIOUSLY PRODUCED IN YOUR OWN BUSINESS. Don’t expect results to happen in your business because they happened in someone else’s. Now lets get back to the main point. Your e-mail list should be thought of as a “fluid” type of thing, always growing and evolving. You should be constantly adding people to your e-mail list, deleting the subscribers that aren’t opening your e-mails, and letting the certain percentage of people who aren’t digging what you have to say, unsubscribe. Reality check: These are both GOOD THINGS. Deleting the subscribers who aren’t opening your e-mails, and having the people unsubscribe who don’t resonate with your message are 2 things you NEED TO DO AND HAVE HAPPEN in order to boost the responsiveness of your e-mail list, and keep your numbers straight. You don’t want to be paying a larger auto-responder bill each month because you’re hesitant about deleting your subscribers who aren’t opening your e-mails. Delete em, reduce your Autoresponder bill, and then take that money and spend it on advertising to add new subscribers to your list who will be more responsive and more valuable. So, don’t think of your e-mail list as a static thing. Realize that if you’re running your business the way you should be, your e-mail list will be constantly increasing, and decreasing in size, and thats what you want. Just make sure to add more subscribers each month then you delete. 🙂
- Bigger isn’t always better. We’ve all heard the saying “the money is in the list”… but the truth is, the money is the relationship that you have with your e-mail list. In the first 6 months of my Marketing career, I built an e-mail list of 10,000 subscribers using every spare penny I could find and invest in my business. I didn’t however do what I talked about above in deleting un-opens, or focus on leveraging a solid sales funnel. I ended up deleting that e-mail list, and starting from scratch. With that list of 10,000 I was getting under 40 clicks per e-mail broadcast, and making under $100 per month with that list. It was DEPRESSING. And to make it worse, one of the Marketers who was giving me consulting at the time had an e-mail list of just 7,000 people, but was pulling in an average of $9,000 a month with just that tiny little list. So here’s the deal: when you build an e-mail list, the #1 most important thing you need to focus on is ADDING VALUE TO THE LIVES OF YOUR SUBSCRIBERS, AND BUILDING A ROCK SOLID RELATIONSHIP WITH EACH AND EVERYONE OF THEM. VALUE, VALUE, VALUE, VALUE. If you wan’t a responsive e-mail list, creating and adding value to your subscribers lives needs to be your #1 priority. Realize that your subscribers are human beings, and when you add value and help the human beings who are your subscribers it comes back in the long run, BIG TIME.
So there you have it! The 3 primary mindset shifts that I’ve had in the last 6 months, that I wish I would have had a lot earlier, that would have saved me a ton of frustration and money.
I hope you got immense value out of this article, and if you did, be sure to share the love with a quick Facebook like or share, and if you have any questions, don’t hesitate to ask with quick comment.
To Success, Yours and Mine.